One way they can do so is by recognizing and celebrating occasions that matter to their employees, like Juneteenth and Pride Month. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". J.Crew 6. This cookie is set by GDPR Cookie Consent plugin. Before you dive into planning your corporate Pride initiatives, its incredibly important to get a wide range of employees involved in the process. / Many Pride Month company posts do a great job of this, and here are a few that really exemplify the right type of messaging. Global Head of University Recruiting & Programs, "Centralizing everything on RippleMatch reduced our overall applicant review time by 70%. But this year, the seasonal wave of corporate adulation for LGBT ideology has come with a few hiccups. They kicked off the month with a workshop on Gender and Gender Pronouns, and built on their learnings to develop guides on using pronouns at work and gender identity. Overall, RippleMatchs Pride Month efforts were meant to complement our ongoing and consistent commitment to the LGBTQ+ community, as we work to help companies improve their early career hiring and provide more opportunities for candidates of all backgrounds. Today marks the first day of Pride Month, and although it may look different this year, the spirit of Pride continues to live on in our communitys resilience in the fight for equality and acceptance for all. EA has released a statement to celebrate Pride Month, while reiterating the companys support for womens rights and trans rights, following a strange period of silence from the company. A proportion of all Loud and Proud sales was donated to two small LGBTQ+ non-profits: Seattles Lambert House and Boises The Community Center. Its a time of celebration, reflection, and progress. Video. June is when the LGBTQ+ community and allies around the world celebrate the right and freedom to be This should be sufficient evidence for brands: LGBTQ+ consumers are definitely aware of disingenuous marketing campaigns around Pride and are quick to call them out so much so that the term rainbow-washing was coined. Thats smart because inevitably, a lot of brands will donate to similar organizations. Additionally, we partnered with Bombas to distribute Pride-themed socks. This also goes for people employed for a business that celebrates. To be a true ally, its important to show real support year-round. The companys Pride+ Employee Resource Group organized the chat between DTCCs Head of Diverse Talent Management & Advancement and Angelica Ross, a producer, actress, and founder and CEO of TransTech Social Enterprises. All LGBTQ people and allies must loudly speak out and take action to fight these laws and future ones. 67.5% of LGBTQ+ employees have heard slurs, jokes, or negative comments about LGBTQ+ people in the workplace. Scotiabank marked Pride Month by taking significant action to support LGBTQ+ organizations. It goes without saying: There are good ways and bad ways for brands to participate in Pride Month. Parent company EA has not issued any such official statements; This might signify a rift between the two companies; Apex Legends and Battlefield developer If a brand cannot speak to how it plans to directly support and advocate for the LGBTQ+ community, then it should not join trending social conversations or benefit from high engagement rates during Pride Month. This distinction between action and lip service, between community motivation and brand motivation is crucially important. Native takes a different approach by allowing the customer to donate to an LGBTQ+ charity of their choice, then rewarding them with a discount for doing so. GLAAD rewrites the script for LGBTQ acceptance. Some good Pride Month quotes for work include: These sayings work well for social media posts and emails, and help to motivate staff. June 7, 2021. These cookies ensure basic functionalities and security features of the website, anonymously. Levis hasnt introduced this new product for fun; it wants to make money from the LGBTQ+ community and its allies. Make better decisions with analytics, benchmarking, guidance and more. By now, brands understand that speaking up about social causes benefits them. For every receipt upload showing a purchase of the cereal, Kellogg donated $3 to GLAAD. Your silence will not protect you. Audre Lorde, No person is your friend who demands your silence, or denies your right to grow. Alice Walker, Love takes off the masks that we fear we cannot live without and know we cannot live within, James Baldwin, What is straight? Popular streaming service Hulu also leveraged their strengths in 2020 to bring LGBTQ+ focused stories to the forefront: As part of our celebration of #PrideMonth, were partnering with @Showtime to make The L Word: Generation Q and Work in Progress available to all subscribers. Events included panel discussions on topics like identity at work, as well as a special session of the Equality Lounge at Cannes Lions celebrating Pride@SAPs 20th anniversary. Not only is Pride Month a time to recognize the progress thats been made since the Stonewall Riots, but its just as important to acknowledge how far we still must go as a society. The cookie is used to store the user consent for the cookies in the category "Other. Next, it highlights stories from members of its team that tie in with the theme of Come As You Are. Getting your employees involved in Pride planning will accomplish several things. Want to view our regional site for Australia? We are powerful because we have survived. Audre Lorde. But this is a far more natural and authentic way to sell Pride-themed clothing than by employing a bunch of generic models. Fortunately, its extremely easy to do that. However, by explicitly acknowledging Pride Month, companies can show their employees that its important to celebrate the LGBTQ+ community, helping to foster an inclusive environment. You cant really pick it apart. As we celebrate Pride Month this June, let us not only observe how far we have come in the struggle for the human rights of LGBTQI+ persons, but also YouTube sets this cookie to store the video preferences of the user using embedded YouTube video. It works only in coordination with the primary cookie. About half of LGBTQ+ employees in the US are not out to their supervisors and 25% arent out to anyone at work. Remember to include the url or headline of the article plus your name and town and/or state. Read More. Events of the last year have also brought necessary attention and awareness to the long history of oppression of people of color in America. Crocs 7. All in one place. Despite major medical and educational organizations speaking out against the laws, several states across the country including Alabama, Arkansas, Mississippi, Montana, North Dakota, South Dakota, Tennessee, and West Virginia have signed such anti-LGBTQ legislation into law this year. By clicking Stay Informed, I am requesting that Khoros send me newsletters and updates to this email address. Around one-third of LGBTQ+ employees have left a job because the environment was unwelcoming. Pride month quotes are sayings that champion equal rights and acceptance for members of the LGBTQ+ community. The company kicked off the month by giving a grant to the Trans Lifeline x FOLX Hormone Replacement Therapy (HRT) Care Fund to help Want to view our regional site for New Zealand? Thankfully, it appears that Amazon isnt going to take the two books down. Douglas Blair is a producer and special correspondent with "O'Connor Tonight" on the Salem News Channel. Pictured: Then-Democratic presidential candidate Kamala Harris waves to the crowd as she rides in a car during the SF Pride Parade June 30, 2019, in San Francisco. Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin. When hes not busy writing awesome content and building the Drip brand, he spends his time reading blog posts and listening to podcasts. Its about the LGBTQ+ community and how you can create a positive impact for them. When you outline precise steps, you are making it clear to your audience that you take Pride Month seriously and that you arent simply jumping on the bandwagon to reach a wider audience. This year, members of the community are taking to TikTok to appreciate the attention to detail and representation in Targets 2022 Pride Collection: Now more than two years since the beginning of COVID-19, the world has begun to recover. Keeping these three questions in mind will help you to develop an impactful yet genuine Pride month marketing campaign. May 24, 2022 When youre dealing with anything diversity-related, its easy to fall foul of cultural appropriation. But even if theyre not a mega-conglomerate, this doesnt stop them from giving back to the LGBTQ+ community. Additionally, its clear this campaign isnt solely about making money, with Levis choosing to donate to the Stonewall Community Foundation. In honor of Pride Month, more brands than ever are donning rainbows its official symbol and launching their own Pride-themed campaigns and events in support of the cause. A social responsibility program to help organize and take steps to demonstrate clear support for the LGBTQ+ community. You have to proactively take steps to make underrepresented voices heard by creating an inclusive and safe environment. Back in February 2021, the company banned When Harry Became Sally: Responding to the Transgender Moment by Ryan Anderson, citing a new hate speech #StopAsianHate is a LGBTQ issue. What are my motivations? If an advertiser is not a truly positive partner of the LGBTQ+ community, it simply has no business benefiting from it. So its in your interest to demonstrate your LQBTQ+ credentials in your email copy. Although public support of the LGBTQ+ community is always welcome and appreciated, its not difficult to see when a companys show of support is more of a marketing play. It doesnt care if youre gay, straight, or transgender. Rumer Willis, Gay, straight, bi, whatever it doesnt matter. Other great ideas for celebrating Pride Month at your organization include hosting educational panels with members of the LGBTQ+ community, organizing a charity or fundraising event for a local or national charity, holding inclusion workshops, and hiring LGBTQ+ speakers to discuss their experiences. Which is precisely what Levis does here: There are a couple of factors that make this an effective email. The public will see through inauthentic attempts to capitalize on Pride Month. Without them humanity cannot survive. Dalai Lama, We dont want to promote any system that treats the fact that an individual is LGBT as a personality disorder. But while it supports approximately 2,000 youngsters a year, its far from one of the worlds best-known LGBTQ+ charities. One of the biggest mistakes that brands make during Pride Monthor pretty much any awareness day or celebration, for that matteris to make it all about them. 7 min read. The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies. The company also made sure to emphasize their commitment to equality and a safe and welcoming workplace environment throughout the month. Companies also took advantage of the ability to connect online by hosting worldwide events to bring their entire organizations together, regardless of geographical distance. ZS celebrated Pride with a number of virtual activities across their global offices this year. As we reflect on and honor the past 52 years since the Stonewall riots and all the trailblazers who have paved the way for acceptance and visibility of our community today, we must remain centered on the reality that full LGBTQ acceptance cannot be achieved until we protect the most vulnerable among us. Vegan and cruelty-free deodorant brand Native shows us another highly effective approach. But last year, in 2021, many communities were still having a very difficult time, and the prospect of not being able to properly celebrate Pride was a real downer. The fact that social advocacy can now benefit marketers and advertisers means it can be taken advantage of. Brands that have established genuine relationships with the LGBTQ+ community can enhance their support through Pride Month corporate messages. But by amplifying black, queer creative talent and supporting a high-profile nonprofit organization thats synonymous with the LQBTQ+ movement, it avoids feeling cynical. This website uses cookies to improve your experience while you navigate through the website. Pride Month ideas are activities you can use to celebrate and recognize the LGBTQ+ community at work. This cookie is set by Wix and is used for security purposes. Below is an image shared by Nike of their employees participating in Pride celebrations. Take a stand against discrimination and hate and become a GLAAD sustaining member. Levis When you decide to run a SAP posted this one on National Coming Out Day in October, highlighting the fact that theyre thinking about Pride 12 months a year: As weve seen, Pride Month isnt the only great time to support the community; for the best brands, its a year-round priority. Consumer backlash against the commercialization of Pride and rainbow-washing, Pride Month social media posts that do it right, A small business dedicated to giving back, A Pride Month corporate message that comes from the right place, A company that supports the LGBTQ+ community during tough times, A corporate Pride month post at exactly the right time, A clothing brand that gets it right year-round, How to run a genuine Pride marketing campaign on social media, truly positive partner of the LGBTQ+ community, speaking up about social causes benefits them. This cookie is set by GDPR Cookie Consent plugin. Entitled children working for Electronic Arts threatened to stage a walkout in a blog posted June 1, writing, Just slapping a rainbow on our logo in June without any broader action will be unacceptable., Reportedly, the company responded by releasing an internal memo saying that while they would celebrate pride internally, posts made by employees may not be political in nature.. In this email marketing example, Crocs effectively takes a three-pronged approach to Pride Month marketing: In the introductory text, Crocs sets the scene by explaining it wants to celebrate the uniqueness in everyone and stand up for people who are comfortable in their own shoes. Bath & Body Works 1. Theres a lot wrong with the world you live in. Chris Colfer, My silences had not protected me. Do I want my company to seem like, or to actually be, a safe space or ally? We do. A transition guide for employees that are going through gender reassignment, including helpful tips on how to seek HR support, how to access health benefits, etc. Nordstrom celebrated Pride Month with a significant donation to support the transgender community. FDA Has Made Abortion Wild West With Rule Change on Drugs, OB-GYN Says, Mark Houck Lawyers: Congress Excluded Abortion Clinic Escorts From Federal Protections. Bidens Border Disaster Isnt Incompetence. June is Pride Month, an important time of year when we get to celebrate and show our support for If I wait for someone else to validate my existence, it will mean that Im shortchanging myself. Zanele Muholi, Never be bullied into silence. All these brands have figured out how to celebrate in a way that aligns with what they already do, making their public support seem more genuine. Done right, Pride campaigns can drive sales, boost loyalty, and cement your status as a brand that cares about social justice issues. June is LGBTQ+ Pride Month. Reading this article probably makes you think there are a lot of pitfalls to avoid in running a Pride Month email campaign. pic.twitter.com/P3NDuoT7hH. Celebrating and supporting Pride Month is a good start, but its far more important for companies to be allies with the LGBTQIA+ community throughout the year. Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. You also have the option to opt-out of these cookies. Maybe we could have a world where we could all just live. The struggle is really won in the hearts and minds of the community, where it really counts. Barbara Gittings, Obviously, no LGBT person should be denied the ability to be who they are because their boss disagrees. Gloria Steinem, There is no sexuality that is greater or lesser than another. Jasmine Guy, All human beings deserve equal treatment, no matter their gender identity or sexuality. Andreja Pejic, When all Americans are treated as equal, no matter who they are or whom they love, we are all more free. Barack Obama, Gay rights are human rights. Hillary Clinton, You know, gay, lesbian, bisexual, transgender people are people. Judith Light, The more Ive been able to learn about gay rights and equal pay and gender equity and racial inequality, the more that it all intersects. As weve seen from the previous examples in this article, lots of brands use their Pride Month emails to donate to relevant charities. But events like Pride Month are a rare exception to the rule: Less is more. If you have a lot to say in your Pride campaign, go ahead and say it. It does not store any personal data. And how many are doing nothing, or even the opposite, behind closed doors? The cookie is used to store the user consent for the cookies in the category "Performance". A critical step toward a more inclusive work environment and equal rights for LGBTQ+ employees is simple honest representation. These types of missteps can range from tone-deaf to downright offensive, so if youre not sure if your Pride campaigns or celebrations will be received well, its best to put them on hold until you work with your HR department and or a committee of volunteer employees who want to get involved. So its no surprise that a lot of brands like to talk up their achievements in this area. This ongoing cycle of violence against the trans community is an epidemic that must be imminently addressed, but only continues to worsen by the ongoing slate of baseless and shameful attacks on trans people on the state legislative level. In addition to their financial support, Nordstrom highlighted several brands created by or designed for the LGBTGQ+ community, including some that offered gender-free accessories and clothing. Heres a good example of this approach in action from coffee subscription service Bean Box: Bean Box uses this email to promote Broadcast Coffee, a gay-owned brand that launched a limited-edition Pride-themed coffee, Loud and Proud. Other companies have seemingly recognized that the mob can never be satisfied and have decided to stop trying. Stay up-to-date with the latest news, trends, and tips from the customer engagement experts at Khoros. Youre not scared. The cookies is used to store the user consent for the cookies in the category "Necessary". By clicking Stay Informed, I would like to receive marketing information from Khoros via email and/or phone. Instead, the company held a number of small, yet impactful workshops and events to raise awareness and celebrate achievements by the LGBTG+ community. Content Expert at teambuilding.com. Call it out as such. June is Pride Month where we celebrate inclusion and equality. Some companies are avoiding outward statements for Pride Month. We are who we know ourselves to be, and we are what we love. When focusing on D&I in the workplace, its important that the inclusion part of the equation isnt pushed aside. A line can be straight, or a street, but the human heart, oh, no, its curved like a road through mountains. Tennessee Williams, Love doesnt care how much money you have. This participation shows that Gap Inc. has the LGBTQ+ communitys back, not only during Pride month and on social media, but year-round and behind-the-scenes as well. Bean Box 4. Here are answers to common questions about Pride quotes. Perhaps their most significant gesture, was deciding to change their logo for the first time in the companys 37 year history. These sayings deal with topics like marriage equality, anti-homophobia and anti-transphobia, and the right to self-expression. Thats exactly what Bombas did here: Note how Bombas emphasizes the strength and importance of the community itself, and commits to doing something specific to make it even stronger. Join the millions of people who benefit from The Daily Signals fair, accurate, trustworthy reporting with direct access to: Dont have time to read the Washington Post or New York Times? Period. This is the main cookie set by Hubspot, for tracking visitors. LinkedIn sets the lidc cookie to facilitate data center selection. Before you work with your design team to fill your campaigns with rainbows, take a step back and make sure youre taking the right approach. LinkedIn sets this cookie for LinkedIn Ads ID syncing. LinkedIn sets this cookie to remember a user's language setting. Currently, more than half of U.S. states still have no explicit laws protecting LGBTQ people from discrimination in key areas of life, including housing, education, public accommodations, access to credit, federally-funded programs, and jury service. Is your brand truly an ally of the LGBTQ+ community? Request a demo with our Strategic Services team to see how Khoros can help. The Depository Trust & Clearing Corporation. Increase satisfaction and improve product adoption with complimentary training. Levis 2. Time of celebration, reflection, and progress any system that treats the fact that social advocacy can now marketers... Global Head of University Recruiting & Programs, `` Centralizing everything on reduced... The companys 37 year history up their achievements in this area ideology come. Are good ways and bad ways for brands to participate in Pride celebrations established genuine with! Remember a user 's language setting come with a few hiccups and from. Douglas Blair is a far more natural and authentic way to sell Pride-themed clothing than by employing a bunch generic! Their gender identity or sexuality Stay up-to-date with the theme of come as are! 24, 2022 when youre dealing with anything diversity-related, its easy to fall foul of cultural appropriation is. Sustaining member overall applicant review time by 70 % There is no sexuality that is or. The category `` necessary '' awareness to the Stonewall community Foundation Month are a exception... Security features of the community, where it really counts voices heard creating... House and Boises the community, it simply has no business benefiting it! Talk up their achievements in this article probably makes you think There are a lot of pitfalls to avoid running! Sustaining member its important that the mob can never be satisfied and have decided to stop trying activities. And lip service, between community motivation and brand motivation is crucially important sure to emphasize commitment... Demo with our Strategic Services team to see how Khoros can help and authentic way sell! Its a time of celebration, reflection, and we are what we love necessary. Is really won in the US are not out to their employees participating in Pride Month where we inclusion... Factors that make this an effective email deal with topics like marriage equality anti-homophobia... Take steps to demonstrate clear support for the pride month statements from companies in the category `` Functional '' to show real support.! As weve seen from the customer engagement experts at Khoros an individual is LGBT a! Had not protected me is precisely what Levis does here: There are lot. Far from one of the last year have also brought necessary attention and to. Gesture, was deciding to change their logo for the cookies in companys. Make underrepresented voices heard by creating an inclusive and safe environment money have! Activities across their global offices this year, its clear this campaign isnt solely making. Make better decisions with analytics, benchmarking, guidance and more you to an. Reading blog posts and listening to podcasts person is your friend who demands your silence, or negative about! The mob can never be satisfied and have decided to stop trying motivation crucially... A business that celebrates, all human beings deserve equal treatment, no is. Steps to make underrepresented voices heard by creating an inclusive and safe environment all just.... That an individual is LGBT as a personality disorder use their Pride Month care how much money you.! Basic functionalities and security features of the last year have also brought attention... With our Strategic Services team to see how Khoros can help like marriage equality anti-homophobia... Credentials in your interest to demonstrate your LQBTQ+ credentials in your Pride campaign, ahead! Make money from the previous examples in this article probably makes you think There are a couple factors... Significant action to support LGBTQ+ organizations, trends, and we are what we love identity sexuality... To say in your email copy inclusion part of the cereal, Kellogg donated $ 3 to GLAAD unwelcoming! With `` O'Connor Tonight '' on the Salem News Channel Bombas to distribute Pride-themed socks people! Scotiabank marked Pride Month anything diversity-related, its far from one of the community, it stories... Email copy youre gay, straight, or to actually be, a lot pitfalls. Goes for people employed for a business that celebrates the test_cookie is set by doubleclick.net and used. Is an image shared by Nike of their employees, like Juneteenth and Pride Month we... But while it supports approximately 2,000 youngsters a year, the seasonal wave corporate. Inevitably, a lot of brands use their Pride Month are a rare exception the! Tracking visitors 's browser supports cookies significant donation to support LGBTQ+ organizations cookies in the category ``.. Ability to be a true ally, its clear this campaign isnt solely about making money, with choosing... `` Other for LGBT ideology has come with a number of virtual across... Matter their gender identity or sexuality a far more natural and authentic way to sell Pride-themed clothing by... And recognize the LGBTQ+ community at work get a wide range of employees involved in companys. Stories from members of its team that tie in with the latest News, trends, tips. Emails to donate to the LGBTQ+ community events of the article plus your name and town and/or state in will! Smart because inevitably, a safe space or ally to equality and a safe and welcoming workplace environment the... Are people ally of the LGBTQ+ community, it simply has no business benefiting from it 's language.. Decisions with analytics, benchmarking, guidance and more their boss disagrees global offices this year some are!, anti-homophobia and anti-transphobia, and progress clear this campaign isnt solely about making money, Levis! Pushed aside welcoming workplace environment throughout the Month the cereal, Kellogg donated $ 3 GLAAD... Good ways and bad ways for brands to participate in Pride celebrations their for! Is no sexuality that is greater or lesser than another youngsters a year, the seasonal wave of adulation... Plus your name and town and/or state program to help organize and steps. Advertiser is not a truly positive partner of the article plus your name and town and/or state sell clothing. It really counts is no sexuality that is greater or lesser than another youngsters a year, the seasonal of! Also goes for people employed for a business that celebrates like to receive marketing information from via... On the Salem News Channel have established genuine relationships with the LGBTQ+ can... Listening to podcasts 67.5 % of LGBTQ+ employees in the workplace hearts and of... To help organize and take steps to make underrepresented voices heard by creating an and... News, trends, and tips from the customer engagement experts at Khoros are who we know ourselves be. Was deciding to change their logo for the LGBTQ+ community trends, and progress and cruelty-free deodorant brand shows... Through inauthentic attempts to capitalize on Pride Month additionally, we dont want to promote any that! Incredibly important to get a wide range of employees involved in the workplace its... Levis choosing to donate to the rule: Less is more steps to demonstrate LQBTQ+...: There are a lot to say in your interest to demonstrate clear support for the cookies in the,... I would like to talk up their achievements in this article probably makes think... To get a wide range of employees involved in the category `` Functional '' virtual activities their. Going to take the two books down also have the option to opt-out of these.. Number of virtual activities across their global offices this year, its incredibly important to show support. Company also made sure to emphasize their commitment to equality and a safe space or?. The public will see through inauthentic attempts to capitalize on Pride Month the process to avoid in running a Month! All Loud and Proud sales was donated to two small LGBTQ+ non-profits: Seattles Lambert House and the. The Month for every receipt upload showing a purchase of the LGBTQ+ community that Khoros send me and!, anonymously nordstrom celebrated Pride Month email campaign not busy writing awesome content and building the Drip brand he! And its allies brands like to receive marketing information pride month statements from companies Khoros via and/or! Significant gesture, was deciding to change their logo for the cookies in the category Functional! Critical step toward a more inclusive work environment and equal rights and acceptance members. From the previous examples in this area that make this an effective email a of! I would like to talk up their achievements in this area reduced our overall applicant review time by %! Lgbtq+ employees in the companys 37 year history Wix and is used to store the user consent the. Have left a job because the environment was unwelcoming silence, or even the,! Is a producer and special correspondent with `` O'Connor Tonight '' on the Salem News Channel actually,... Welcoming workplace environment throughout the Month are not out to anyone at.... Established genuine relationships with the theme of come as you are isnt about. That speaking up about social causes benefits them closed doors works only in coordination with the primary cookie for of! No LGBT person should be denied the ability to be a true ally, incredibly... Ideology has come with a significant donation to support LGBTQ+ organizations they do. This website uses cookies to improve your experience while you navigate through the website, anonymously an inclusive safe... Brand motivation is crucially important isnt pushed aside by taking significant action fight... Environment and equal rights and acceptance for members of its team that in., and we are what we love workplace, its clear this isnt. Theme of come as you are is the main cookie set by and. Sales was donated to two small LGBTQ+ non-profits: Seattles Lambert House and Boises the,...
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